Lead Generation Services
A highly targeted, efficient and transparent form of marketing that allows you to interact directly with potential customers actively looking for the very product.
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Lead Generation is one of the most essential aspects of any business. It is a highly targeted, efficient and transparent form of marketing that allows you to interact directly with potential customers actively looking for the very product you sell.
Brand Monitoring
You give us a list of companies or we can generate a list from our database, or other sources of companies you think are promising. This could be based on several criteria, including industry vertical, region, size of IT infrastructure, number of PCs and servers deployed, specific IT solutions used (such as ERP, CRM, CBS, workflow management, type of storage used, type of server used, data centre used or DR site used) or competition accounts. We work with you to establish a list of key information points you are seeking from these companies.
Setup & Custom Profile Design
You may wish to conduct training sessions for MQL Experts' analysts, either through sales / marketing executives visiting our facility, or through conference calls, and provide us with emailers, product and solution brochures, case studies, white papers and pricing details.
We first set the objective of the lead generation campaign as per the client requirement to generate specific amount of revenue. This revenue is always 100 times of the investment of the client.
We generate highly qualified sales leads by identifying the decision maker, authenticate their authority, know their need for the solutions or product, verify the budget to purchase the solution, establishing the buying timeframe and identifying the competition. The client may add additional qualifying questions to affirm a qualified appointment
We can develop a customized lead generation program suited to your needs.
We do primary and secondary research before calling these companies to get the necessary information, including names and contact details of IT decision makers and business decision makers; existing IT infrastructure and preferred vendors and systems integrators; details on what solutions / vendors these companies use; what are the pain points with these solutions / vendors; whether these companies are in the market for specific solutions or services; expected spend on those solutions or services; budget allotted for these solutions; willingness to do business with a particular vendor, and preferred means of contact.
You could also choose to have one or several dedicated analysts to do customized lead generation for you. They can also run dedicated campaigns, special promotions and follow-ups with event attendees.
