Customer Profiling Services
Business is about beating the competition for an even larger slice of the pie. Every effort has to be made to understand the way the competition ticks and there is no better way of doing this than constant contact with them.
MQL Expert Opportunities develops and executes strategies for IT companies to engage with companies using products and solutions from competitors. It evaluates the usage of competitor solutions and determines pain points associated with these and understands how its clients can build products and solutions that will address compete customers
We can guide your strategic planning and decision-making by helping you:
• Select both direct and indirect competitors to profile.
• Gather information on competitors.
• Analyze competitor capabilities and intentions.
• Develop a distinctive positioning versus competitors.
• Determine customer sensitivities and possible responses.
Customer profiling
Customer profiling is the systematic analysis of current and potential competitors to learn from their strengths, exploit their weaknesses and identify opportunities and threats. You can use that knowledge to gain a competitive advantage and improve your planning and decision-making.
Profiling the competition plays an important role in four decision making areas: product planning, setting future strategies, pricing and acquisition policy.
We can help you find out:
• Where the competitor’s products are deployed?
• Which potential customers are using the competitor’s product?
• What makes the competitor’s product attractive to a potential customer?
• What are the challenges they are facing in using the competitor’s product?
• What are the key advantages you can offer to potential customers to beat out the competition?
